by Steve Engelbrecht
Monday, January 18, 2021
Salsify's powerful Channels feature allows you to publish some or all of your product catalog to a downstream source. This could be a website, like Shopify or Magento, a catalog, a trading partner, a reporting system, or whatever you want!
The magic of this tool is its ability to be configured out of the box, with no coding required.
It's critical to remember that syndication is a key component of managing product data at your company. Sure, you need efficient processes to ingest, create, and store your product master data, but the real value is realized when you can leverage that clean repository of product data to syndicate your content to another destination - a channel!
Salsify includes a rich library of connectors (aka "Digital Shelves") to which you can publish data, as well as a highly configurable tool to build a channel feed to your own specifications. Here at Sitation, we use those customizable channel feeds to integrate internal systems, and to publish to Plezio, our own tool, for reporting and further data visualization and manipulation. Much more to come on that in the future!
There are a few key configurations you'll need to have in mind as you complete your channel configuration:
With answers in hand, configuring a channel feed in Salsify is a snap, and you're well on your way to enjoying streamlined data flows to your downstream destination.
We are an accredited technology, strategy, and implementation partner. Learn about our Salsify practice here, and please get in touch today to discuss your needs!
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