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The Sitation Blog

Welcome to the Sitation Blog, where we share insights on our work, the e-commerce industry, and our platform partners.

Recent Sitation Blogs

The Evolution of RoughDraftPro: A Year of Growth

The Evolution of RoughDraftPro: A Year of Growth

Since its launch in March 2023, RoughDraftPro has undergone a remarkable evolution, rapidly emerging as a trailblazer in AI-driven content creation. Join the journey of RoughDraftPro as we highlight its innovative advancements and impact on the landscape of digital content production.

Challenges of Retailer Portals: Streamlining Product Content Syndication

Challenges of Retailer Portals: Streamlining Product Content Syndication

Explore how brands can navigate the challenges of retailer portals with streamlined product content syndication. Sitation’s expertise in product content syndication platforms offers a centralized solution to enhance digital marketing strategies, ensuring up-to-date product content across all channels and fostering better customer experiences.

The Role of PIM in Digital Marketing Strategy

The Role of PIM in Digital Marketing Strategy

Discover how Product Information Management (PIM) is crucial to digital marketing strategies, focusing on its impact on improving customer experience, enhancing SEO, simplifying content syndication, and guiding strategic decisions for brands navigating the digital market.

Blog Archives

What is Composable Commerce?: The Value of Flexibility

The Product Information Management (PIM) industry moves fast. There are ever improving solution platforms and ever evolving ways to approach data management. Phrases like “Composable Commerce '' and “Headless Commerce '' are appearing more frequently but what exactly...

What is GS1? What is GDSN? and Why Does it Matter?

We have been talking a lot about GS1, their standards, and GDSN lately. Those conversations have been full of fascinating information about sourcing, packaging, and best practices but they can get really complex. In an effort to clear it all up, let's get back to the...

Participate With Sitation for GS1 Standards Week

As a GS1 Gold Solution Partner, we will be celebrating GS1 Standards week from Tuesday, April 26 - Thursday, April 28th, 2022, and we would love for you to join us! What is GS1? GS1 facilitates cross industry collaboration to address supply chain and product data...

What is The Value of Product Models and Variants?

By Akeneo Certified, Solution Consultant Joseph Purayidathil   What Are Product Models and Variants? Product Models and Variants have nothing to do with alternative universes. They're just one of the best ways to group your product data to improve data...

GS1 is not them, GS1 is us.

In The Future of PIM Beyond 2021, Salsify Co-Founder, Rob Gonzales suggests that the “...goal of a PIM is to help you get your products to market as quickly and optimally as possible and to assist you in keeping your products competitive over time in the face of...

Akeneo Unlock 2022: Highlights

I attended my first Akeneo Unlock Conference in February of 2020 as a brand new employee at Sitation. It was a great experience, as any trip to Paris should be. Akeneo 4.0 was released, a new development track demoed the new upgrade process live, and I met a ton of...

2021 at Sitation – A Year in Review

Unbelievably, another year has come and gone. It was another weird one, but we've continued to grow aggressively, to mature and evolve, and to help our clients grow and succeed in e-commerce. We've brainstormed on a few words that capture aspects of 2021. Enjoy!...

All I Want for Christmas is PIM

As Sitation celebrates another record year of growth, I was struck by a thought this morning: this year, more so than ever, millions of customers, and billions of dollars of their holiday spending, were touched directly or indirectly by the work we do at Sitation. To...

Sitation Unlocks Year 3 of Partnership with Akeneo

Quotes and excerpts taken from Sitation’s Director of Solution Architecture, George Dzuricsko, certified both as a Functional and Technical Consultant with Akeneo, during an interview with Francois Chaix, Akeneo’s Worldwide Partners Evangelist. Additional details from...

Sitation Celebrates 20 Years in Business

Today marks 20 years in business for Sitation. Sitation was founded October 21, 2001 by CEO Steve Engelbrecht. In a winding path over 20 years, Sitation has grown into the e-commerce service provider it is today. Read more about our story here. Please read Steve's...

How to Prepare for an Akeneo Certification

Akeneo offers two certifications. These are the Business Implementation Specialist (BI) and the Technical Integration Specialist (TI) certifications. The BI certification focuses on how to properly model the data and set up business processes in Akeneo. The TI...

Summer 2021 Updates from Sitation

What a summer at Sitation! We've continued to grow and expand this year, with new service offerings for PIM implementation, digital strategy, and of course our platform-specific offerings for Salsify, Akeneo, and Riversand. We celebrated a huge milestone this year as...

A First Look at the Akeneo Events API

With the introduction of Akeneo 5.0 came the new Akeneo Events API aka “Webhooks” from Akeneo. After spending some time playing with the feature I’d like to take you on a deep dive into the pros and cons of using webhooks. The Akeneo Events API Brings Powerful New...

How to Log Akeneo PHP-API Errors the Right Way

Engineer's Log, Stardate 98821.1: Our ship has made contact with an alien species known as the Error. So far, we've only been able to decipher vague sentiments from our communications with these beings. Tensions are high, and the crew is at Red Alert until we can...

How to Import CSV Files to Salsify the Right Way

Most users import data into the Salsify PIM via Excel (XLSX) and Comma Separated Values (CSV) files. While these two file formats are compatible, they are not equal. Too often I help clients resolve poor quality data in Salsify caused by a CSV file opened in Excel....

Sitation Wins the 2021 Akeneo Hackathon

We're delighted to share that Akeneo has awarded Sitation with first place honors in its Unlock 2021 Hackathon! For our official entry, we created a near real-time integratin between Akeneo 5.0 and ElasticSearch, a leading cloud-based search solution. "Why is...

An Insider’s Guide to Akeneo’s Offerings

In today's economy, presenting customers with rich product content and a superior buying experience can set you apart from your competition. Managing that rich content can quickly become a herculean effort for any growing commerce business. Product Information...

Sitation is a 2021 “Triangle Tweener”

Sitation is honored to once again be featured on Scot Wingo's "Triangle Tweeners" list of emerging companies in the Raleigh Durham area. Honorees must be headquarered in the Triangle, be technology-focused, and have 10+ employees (but fewer than 500) or $1M+ in...

How Focusing on Copy Elevates eCommerce Strategy

LIMITATIONS INHERENT TO ECOMMERCE PLATFORMS Despite its many progressions, eCommerce today still falls short of providing an experience that encapsulates the five senses. You cannot smell, touch, or taste an online product listing, and even a product's images can be...

Keeping It Real While Working Remotely

Strong relationships are fundamental to success in businesses of any size or market. The trust we build with our clients and colleagues allows for the open communication and collaboration necessary for fruitful engagements. We now find ourselves in a new business...

A Deep Dive into Akeneo’s Product Version History

When you work on product data in the PIM, you probably have some concerns like…What happens if I make a mistake?What happens if the manufacturer changes its mind?How can I find out who changed this piece of product data? Rest easy, my reader. Akeneo has both a history...

Help! My Products Are Suddenly Missing in Akeneo

Akeneo is designed to manage your product data, so it may cause you some panic if you log into Akeneo and suddenly see some, or all, of your products missing. Chances are your product data has not been lost. The products probably are not displaying correctly. Here are...

Akeneo: Requiring an SSL Connection with MySQL

Akeneo PIM is a PHP/Symfony web application that uses MySQL for persistence, and Elasticsearch for search capability. From an abstract perspective it consists of three major components: · MySQL, a relational database for storing data· Elasticsearch, a search...

Akeneo: The Missing MTA Documentation

Sincerely, Akeneo has some of the best documentation available for installing their software. Here's the main link: https://docs.akeneo.com/4.0/install_pim/index.html. Follow the instructions for Installing Akeneo Manually. And, it is well worth your time...

Keys to a Great Akeneo Discovery

Key Takeaways 1. Great discoveries make great projects. Without them, you are flying blind (in most cases). 2. Validating a project's statement of work (SOW) in a discovery is step #1--must catch misaligned assumptions, undefined requirements, and project risk. 3....

E-Commerce Trends for 2020

With your holiday ecommerce strategy in full swing, it's time to look ahead to 2020 trends. Ecommerce in 2020 is unfolding with a few common themes, centered around the customer's experience of your brand. Find top ways to get customers talking about you this year by...

Akeneo 4.0 Features We Are Most Excited About

Akeneo 4.0 brings several welcome changes to its PIM software. Upgrades to Symfony, Mysql, and PHP offer incremental updates to the technical stack, while performance improvements abound. I was lucky enough to be at the Akeneo PIM Summit 2020 to witness the unveiling,...