Akene-Oh No: Common Pitfalls to Avoid When Using the Akeneo PIM
Product Information Management (PIM) tools are making their way increasingly into the ecommerce market because of their utility in a company’s product data efforts. Whether maintaining, consolidating, or augmenting product data, a PIM is essential for doing such tasks at scale with managerial visibility. One such PIM is Akeneo which… Read More
Why Better Taxonomy Is a Delight to Merchants and Consumers Alike
When I started at Sitation, the world of taxonomy and attribution was just as foreign to me as was my first day in French class. As someone with a literature and languages background, the inner workings of the world of eCommerce and digital merchandising were a mystery to me. But… Read More
5 Fundamentals to Master Product Experience Management
Key Takeaways: Winning ecommerce requires practicing Product Experience Management (PXM) which is customizing product information and their online presentation per target audience and/or channel. To effectively practice PXM, one needs to employ a product information management software (PIM), data asset manager (DAM), and a content syndication tool. Shoppers expectations are… Read More
Akeneo: Requiring an SSL Connection with MySQL
Akeneo PIM is a PHP/Symfony web application that uses MySQL for persistence, and Elasticsearch for search capability. From an abstract perspective it consists of three major components: · MySQL, a relational database for storing data · Elasticsearch, a search engine for indexing · PHP/Symfony backend served by Apache2 Accordingly, you may find yourself… Read More
Akeneo: The Missing MTA Documentation
Sincerely, Akeneo has some of the best documentation available for installing their software. Here’s the main link: https://docs.akeneo.com/4.0/install_pim/index.html. Follow the instructions for Installing Akeneo Manually. And, it is well worth your time to read the requirements documentation. That will give you… Read More
Keys to a Great Akeneo Discovery
Key Takeaways 1. Great discoveries make great projects. Without them, you are flying blind (in most cases). 2. Validating a project’s statement of work (SOW) in a discovery is step #1–must catch misaligned assumptions, undefined requirements, and project risk. 3. Typical outputs of a well-done discovery include current and future… Read More
E-Commerce Trends for 2020
With your holiday ecommerce strategy in full swing, it’s time to look ahead to 2020 trends. Ecommerce in 2020 is unfolding with a few common themes, centered around the customer’s experience of your brand. Find top ways to get customers talking about you this year by providing what they expect… Read More
Ecommerce Veteran Sitation Finds New Opportunities Despite Pandemic
Steve Engelbrecht was interviewed by Triangle-area GrepBeat about the history of Sitation, and our plans for growth in 2020 and beyond. View the article here.
Akeneo 4.0 Features We Are Most Excited About
Akeneo 4.0 brings several welcome changes to its PIM software. Upgrades to Symfony, Mysql, and PHP offer incremental updates to the technical stack, while performance improvements abound. I was lucky enough to be at the Akeneo PIM Summit 2020 to witness the unveiling, demos, and discussions in person. What 2… Read More
