About US
The Sitation Story
From humble beginnings as a one-person company, Sitation has emerged as a major player in digital merchandising. And we’re just getting started!
Our story starts in 2001…
Steve Engelbrecht, Sitation’s founder and CEO, has just completed undergraduate studies at Cornell University, and is enjoying a summer in Germany before starting his first real job at a large, well-funded startup outside Boston. Steve’s first day of work will be September 10, 2001. On Steve’s second day, the world changed, and five weeks later, Steve, along with a third of all employees, is laid off.
October, 2001
Sitation is established from Steve’s rented apartment in Somerville, MA. In order to begin finding paid work, Steve calls on the handful of clients he worked with as an undergraduate at Cornell to make a few extra dollars building small business websites.
Before long Sitation is involved in all kinds of interesting web projects ranging from finance and real estate to engineering and politics. One of Sitation’s projects earns recognition on the prestigious Forbes “Best of the Web” awards in the travel category.
August, 2003
Steve (and Sitation) relocate to Syracuse, NY, Steve’s hometown. Sitation grows to 3 employees and does some exciting work with B2B clients experimenting with how they can push the envelope in business web applications.
May, 2007
Steve takes a 2-year hiatus from full-time work to pursue his MBA from the Wharton School at the University of Pennsylvania.
May, 2009
Steve graduates and relocates to Manhattan. Steve works as a management consultant and focuses on enterprise e-commerce in the retail sector, working with some of the most recognized names in an array of categories including office products, home improvement, and automotive.
October, 2014
Sitation charts a course to focus on digital merchandising and product information management (PIM), working with retailers and distributors.
February, 2019
With 5 years of success delivering guidance as independent management consultant focused on PIM and MDM, Steve decides to invest in growth. Four employees join Sitation in February 2019, and we never look back.
In this period of growth:
- Sitation becomes an Akeneo implementation partner and earns Gold Partner status in December of 2020.
- Sitation becomes a Salsify implementation partner, and quickly becomes the highest volume partner in their network.
August, 2021
2.5 years later, Sitation is 35 employees, and has grown its revenues by 1,274% over a 3-year period, an honor which earns Sitation #379 on the 2021 Inc 5000 list. Sitation is now a mid-sized company, with well-established partnerships and dozens of enterprise clients.
August, 2022
Sitation is honored a second time in the top 500 of the Inc 5000 list at #418.
October, 2022
Following months of experimentation, Sitation creates a working prototype for consistently generating high-quality product content using artificial intelligence, and wins the 2022 Salsify Hackathon.
January, 2023
Sitation is named Salsify’s first and only Platinum Implementation Partner, recognizing excellence in project delivery, customer satisfaction, and technical know-how. Headcount is now nearly 60 people as management continues to invest in building a world-class delivery team.
March, 2023
While continuing to build its best-in-class services for product information management and digital merchandising, Sitation productizes this offering and introduces RoughDraftPro to the commercial marketplace.
