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Empowering Digital Transformation for Consumer Packaged Goods

Sitation: Your Trusted Partner for Success in the CPG Industry

The Consumer Packaged Goods (CPG) industry is experiencing remarkable growth in e-commerce. By 2022, digital sales accounted for 10% of the U.S. CPG market, doubling from just 5% in 2019. However, this growth comes with challenges—from managing the digital shelf to integrating omnichannel strategies.

At Sitation, we understand the unique needs and pain points of CPG businesses. Our tailored services and software solutions help you overcome these challenges, ensuring your products shine online and deliver exceptional consumer experiences.

Challenges We Help You Solve

Managing the Digital Shelf

Accurate, appealing, and compliant product listings are critical to standing out online. How we help:

  • Centralize and manage product data using PIM systems like Salsify, Akeneo, and Stibo.
  • Provide tools to maintain high-quality images and comprehensive product information that attracts and engages customers.
  • Enable real-time inventory updates to ensure your digital shelf reflects current stock levels.

Leveraging Data for Personalization

Today’s consumers expect tailored experiences, but using data effectively requires expertise and compliance with privacy regulations. How we help:

  • Implement advanced analytics to turn consumer data into actionable insights.
  • Enable personalization at scale to create product recommendations and targeted content.
  • Ensure compliance with data privacy regulations to protect your customers and your brand.

Integrating Omnichannel Experiences

Seamlessly connecting your online and offline channels is vital to delivering a consistent consumer experience. How we help:

  • Build omnichannel strategies that integrate inventory, pricing, and promotions across all platforms.
  • Streamline operations with systems that unify your online and offline workflows.
  • Enhance your ability to track and measure performance across channels.

Navigating Regulatory Compliance

Meeting diverse regulatory requirements for product data, claims, and labeling is complex but non-negotiable. How we help:

  • Ensure your product information meets all regulatory requirements for ingredients, nutrition facts, and marketing claims.
  • Stay compliant across different markets and channels with consistent data governance.
  • Provide expertise in managing GDSN data, ensuring smooth syndication to retailers and marketplaces.

Why Choose Sitation?

Industry Expertise

We’ve worked extensively with leading CPG brands, giving us deep insight into your challenges and opportunities.

Comprehensive Solutions

From product data management to analytics and omnichannel integration, we offer services and software to transform your operations:

  • PIM Implementation: Centralize your product data for accuracy, scalability, and efficiency.
  • Enhanced Content Creation: Build engaging, compliant product pages tailored to your brand.
  • Managed Services: Keep your digital shelf optimized with ongoing support.

Tailored to Your Needs

Every CPG brand is unique. We customize our solutions to align with your specific goals and operational needs.

Future-Proof Your Business

Our expertise and partnerships with leading platforms like Salsify and Akeneo ensure you’re equipped to adapt to the ever-changing digital landscape.