Expert Support for Consumer Packaged Goods Businesses
The Consumer Packaged Goods (CPG) industry is fast-paced and highly competitive, with ever-changing product data, strict compliance requirements, and evolving consumer expectations. Keeping your digital shelf accurate, engaging, and compliant demands ongoing effort and expertise.
Sitation’s managed services provide the expert support you need to ensure your product data is optimized and ready to perform, so your team can focus on growing your business.
Your Challenges, Solved
Maintaining Accurate and Up-to-Date Product Data
CPG products often require frequent updates to packaging details, ingredients, and marketing claims.
How We Help
- Proactively update your product data to reflect changes in real time.
- Ensure your digital shelf is always current across platforms and marketplaces.
Managing High Volumes of SKUs
Large CPG catalogs with diverse product lines can be challenging to manage efficiently.
How We Help
- Centralize and streamline data management for even the largest product catalogs.
- Organize and maintain attributes like ingredients, certifications, and packaging details to ensure consistency.
Meeting Marketplace Requirements
Compliance and marketplace-specific data requirements can be complex and time-consuming to manage.
How We Help
- Adjust your product data to meet specific platform requirements, including Amazon, Walmart, and Instacart.
- Maintain compliance with regulatory guidelines for labeling, ingredients, and nutrition claims.
- Support GDSN data syndication for seamless retailer distribution.
Reducing Manual Workloads
Your team shouldn’t be bogged down by repetitive data tasks that detract from strategic priorities.
How We Help
- Automate routine updates and syndication tasks, reducing manual workloads.
- Handle the day-to-day management of your PIM system to free up your team’s time.
Enhancing Product Content for Better Engagement
Shoppers expect detailed and engaging product pages that provide the information they need to make confident purchasing decisions.
How We Help
- Create enriched product descriptions, imagery, and enhanced content to drive conversions.
- Ensure consistent, engaging content that aligns with your brand across all channels.
The Value Sitation Brings
Deep Industry Expertise
We understand the unique needs of CPG businesses, from managing complex product data to meeting consumer and regulatory demands.
Comprehensive Support
Our managed services include everything you need to optimize your digital shelf:
- Ongoing data updates and enrichment.
- Compliance monitoring for regulatory and marketplace standards.
- Digital asset management to organize and optimize product imagery and videos.