A Picture is Worth 1,000 Words—Make Every Word Count

In e-commerce, images are more than just visual aids—they’re powerful tools that convey vital product information. But often, key details hidden in product imagery are left out of product data, leaving potential customers with unanswered questions. With Plezio Draft, you can unlock the full potential of your product images, ensuring your customers get all the information they need to make confident purchasing decisions.

Why Image Analysis Matters

Your customers rely on product images to understand what they’re buying. From key features to sensory details, images often hold the answers that incomplete product data can’t provide. Plezio Draft uses advanced AI to analyze your product imagery, extracting valuable insights that can enhance product descriptions, improve accessibility, and create more engaging content.

How Plezio Draft Helps You Leverage Product Imagery

Enhance Descriptions with Sensory Details

Imagine your customer browsing for a new candle or snack. They want to know: What does it smell like? What does it taste like?
With Draft’s image analysis, you can extract ingredient details from product imagery to:

  • Describe the scent of a candle (e.g., “A warm vanilla aroma with hints of cinnamon”)
  • Highlight the flavor of a snack (e.g., “Crispy with a zesty lemon twist”)
  • These sensory details can make all the difference in a customer’s decision to buy, and they are not often included in product specs.

Capture Style and Design Features

Style-conscious shoppers want specifics, whether they’re looking at clothing, furniture, or licensed merchandise. Draft’s image analysis can identify:

  • Fashion Details: Describe hemlines, patterns, or embellishments on clothing.
  • Home Décor Features: Highlight the style of a headboard (e.g., “sleek, modern design with clean lines”) or the texture of upholstery.
  • Character Merchandise: Call out featured licensed characters on products like backpacks or pajamas.

By adding these details, you create a richer shopping experience tailored to your audience’s preferences.

 Improve Accessibility and Engagement with Alt Text and Overlays

Draft can analyze images to generate accurate and engaging alternate text, improving accessibility and boosting SEO. It can also suggest compelling text overlays that draw attention to key selling points, such as:

  • “New & Improved Formula”
  • “Sleek Design for Easy Use”

This ensures your images not only comply with accessibility standards but also work harder to convert browsers into buyers.

The Plezio Draft Advantage

Boost Customer Confidence

Provide detailed, sensory-rich product descriptions that help shoppers make informed decisions.

Enrich Product Data

Fill gaps in your product data by extracting insights directly from images.

Engage and Convert

Use image analysis to create compelling overlays that grab attention and highlight key product features.

Improve Image Optimization

Generate accurate alt text to enhance your search engine optimization (SEO) and make your content more inclusive.