Channel Syndication

Channel syndication is the critical, and sometimes impossibly frustrating, process of mapping data from your PIM to the requirements of a specific downstream system, or channel, and getting your data to publish via those business rules.

Every system has different requirements. If you are a brand or manufacturer, you are likely dealing with a large number of channels. Some may have portals where product information is uploaded. Others may require a spreadsheet connection. The most sophisticated channels offer API connectivity, and may have mapping templates and readiness reports in PIM systems like Salsify.

Whatever the situation might be, this is an important step in product data publishing, and a service we are happy to offer our customers.