Catherine is a digital strategy professional recognized for combining structured logical thinking, big data analysis, and marketing savvy to create results. Prior to joining Sitation in 2019, she led DTC and marketplace ecommerce programs in the apparel and furniture industries. She prides herself on creative problem solving, quick solutioning, and developing rich relationships with clients and colleagues.

Catherine earned her MBA with academic distinction from Wake Forest University, and undergraduate degree in Business Administration from Appalachian State University. Today she lives with her husband and two children in Winston-Salem, NC and is an avid hiker and kayaker.