Welcome to the New Sitation
March 4, 2025

Steve Engelbrecht
CEO & Founder
Steve founded Sitation in 2001 and has enjoyed a long and successful career as an e-commerce technology executive and entrepreneur. He is passionate about building relationships with clients and helping them to solve problems and achieve growth with technology solutions.
Steve earned his bachelor’s degree in computer science from Cornell University and his MBA at the Wharton School at the University of Pennsylvania. Steve was born and raised in New York, and today lives with his family in Cary, North Carolina.
Steve frequently attends and presents at industry events, and is active on LinkedIn. Please follow and connect!

There is an amazing future ahead for e-commerce. Today, we’re launching an updated strategic direction, a brand-new look, and a suite of AI-powered services that will help our customers modernize and stay ahead of the competition.
AI is no longer optional—it’s the new baseline for success. Every day, businesses like yours are navigating a rapidly evolving digital landscape, where speed and precision make the difference between thriving and falling behind. But with so much hype, it’s hard to know where to begin. That’s where we come in.
At Sitation, we help retailers, distributors, brands, and manufacturers take control of their digital transformation. From concept to implementation, we provide real, actionable strategies that drive new sales and unlock massive savings. We don’t just talk about technology—we help you put it to work, with implementation, managed services, hosting and support.
A Bold New Vision for Sitation
We are unveiling our first new identity in over 20 years—a fresh, forward-thinking brand designed to guide you through the next decade of e-commerce innovation. But it’s more than just a new look. We’re also introducing our suite of cutting-edge AI, Data, Analytics, and Syndication capabilities in partnership with the world’s best PIM and MDM platforms, including Salsify, Akeneo, Stibo, and other PIM and PXM platforms, where we have helped more than 400 businesses to modernize their e-commerce operations in the past 5 years.
When it comes to AI, we practice what we preach. We’re modernizing every aspect of our own business—from invoicing to data analytics to collaboration—leveraging automations, integrations, dashboards, and agents to enhance efficiency and maximize value. Simply put, I’m my own first customer, and I can tell you firsthand: this technology is a game-changer, and it’s going to happen fast.
We’ve been investing and building AI solutions for nearly three years, helping some of the world’s largest retailers, brands, and CPGs in particular to achieve remarkable results. We are the partner that can help you succeed in this new technology landscape.
To help you get started, we’re launching a free weekly webinar series for e-commerce professionals, diving deep into AI use cases, best practices, and strategies to identify high-impact automation opportunities. We’ll focus on streamlining legacy workflows, eliminating inefficiencies, and leveraging generative and agentic AI to drive real business results.
The World is Changing Fast
We believe the world is on the cusp of a computing revolution that will redefine business as we know it. Success in this new era will require innovation, testing, and investment—but also a commitment to security, governance, data literacy, and change management. And there is no better partner than Sitation to help you navigate this transformation.
We’re here to help you turn AI potential into AI performance. Connect with us today—visit our new website, join us at an upcoming trade show, or sign up for our upcoming webinar to kickstart your AI transformation journey. There is a bright, exciting, and incredible future ahead for businesses like yours.
Let’s build it together.